HONG KONG SIXES LAND BIGGEST TV DEAL

Hong Kong Cricket Sixes penned its biggest TV deal with Dubai-based Taj TV. Ten Sports will broadcast the two-day tournament across the Indian subcontinent, the Middle East, North America, continental Europe, Hong Kong and Indonesia reaching over 100 million viewers.

Tournament Director, Mark Burns, spoke of the three- year agreement saying that “it is the biggest and most significant broadcasting deal in the 16-year history of our event. 16 hours of live cricket action will be shown and in terms of commercial growth and global exposure, this takes the Sixes to a whole new level,” added Mr. Burns.

Players who will feature in this year’s tournament will be Australian batsman Damien Martyn, former New Zealand captain Stephen Fleming and Pakistan’s Inzamam-ul-Haq. Other international stars who have taken part in the Sixes are Brian Lara, Sachin Tendulkar, Steve and Mark Waugh, Viv Richards, Andrew Flintoff, Adam Gilchrist and Wasim Akram.

The participating international teams are Australia, New Zealand, England, Pakistan, India, Sri Lanka, South Africa, Bangladesh and Hong Kong.

The 2008 Hong Kong Cricket Sixes will be played at the Kowloon Cricket Club on November 8-9 and the profits from the tournament are to be ploughed directly back into cricket development in Hong Kong.

Filed June 13, 2008